Got to be green!

Advertising is also going green and it seems to be an interesting phenomena. Green in this case means ecological and environmentally efficient and it can be also associated with sustainable business. This green ideology can be used in marketing, it brings a competitive advantage for the organization.

There can be also green advertising agencies. A purely green advertising agency provides service for companies which are ecological and make environmentally right choices. For an advertising agency it might be hard to just choose these kinds of customers because there aren't that many of them. But once this change has moved forward there will be more customers and demand for this kind of agency will be booming. For example, once old corporate policies have been replaced by new green policy, it will generate loads of buzz, this will drive agency further.

Green will be seen!

I had to make a Green ad. Picture was taken in Regent Park, London. Scene was pretty amazing.