I made this ad to promote a architecture company called John & Brothers, this company is also fictional. It is fascinating to make ads for architecture companies because their products (buildings) are so elaborate. When making ads for architecture companies, it should be taken into account who is their customer. For example my ad is not targeted to individual consumers, but it is most likely targeted to business to business (B2B) markets and therefore corporate buyers.
I changed the picture a bit, which one is better: dark or light grey lines?
Copyright Soidesign
Nice work. I think the image would be enhanced even further if you replaced the blue lines with the grey color from the windows.
ReplyDeleteCheers! which one would be better dark or light grey?
ReplyDeleteI like the darker more, it gives more contrast. It's usually a good idea to take all the colors you use from the photo you're using.
ReplyDeletePure black and white surfaces work with any color but others might break the harmony if they're not from the same palette :)
Also, if possible you could crop the picture in a way that places the center of the oval shape a bit further to the left. Check "Golden Ratio" from Google for further info.
It looks very professional as it is though, good job!
Alright, dark grey seems pretty professional. I just like the blue, but its quite striking. Ill get into the golden ratios right away, the foundation of art!
ReplyDeleteYou could try incorporating that blue or some shade of it into the image by adjusting it's hue, color balance etc.
ReplyDeleteYeah, harmony can be a b**ch. Everything needs to work together and usually that means getting rid of striking colors or shapes. Unless you want to stand out, which is good in many cases, but probably not with architecture firms which tend to be fairly conservative.
You can often use complementary colors (vastaväri) to achieve that strikingness without compromising the harmony. The study of color theory will give you lot's of cool options.
In my opinion, studying the science of our perception in terms of colors, shapes, eyemovement etc can be a huge shortcut to mastery in design. It's interesting how everything is interconnected and the laws of harmony are the same in music and visual arts. I guess the reason for this is the way our brains handle information.