Youtube is an amazing distribution channel for musicians, who do not have the monetary means to approach listeners through the old media. Another positive effect for musicians is the means to generate revenue through advertising. However, this method is a double bladed sword. On one hand the income can increase the artist's livelihood. On the other hand, the ads will put of quite many listeners, it is annoying to see an ad when you would like to listen a song.
A study is currently conducted in order to see if there is an effect. Results will be shown in 2 months.
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