In UK there is  club and society collaboration website called StudyMan, which is really good  platform for clubs. 
Facebook is also a good  platform, it has its problems but they are improving their functions all  the time. 
The Main problem with facebook is for club, which  one to choose, group or page? 
Both have their benefits. Page  used to be much better but facebook changed its functions so, now both  are semi equal.  
Benefits
-statistics
Group
-group  messagingMost clubs use email, which is efficient and easy way to deliver information. But how to get target audience (interested students) to subscribe to the mailing list.
Delivering leaflets is also a good but sometimes bit expensive and not necessarily ecological way of promotion.
Going to classes is possible. This way club can get a one-way discussion with target audience, for example if business society goes to business lecture.

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